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Online casinos in Canada are experiencing a surge in popularity, making a significant contribution to the development of the entertainment industry. With a diverse selection of casino games in Canada, including poker, blackjack, slots, and roulette, these platforms attract both local and foreign visitors. This thriving industry not only stimulates the local economy but also supports various community initiatives through revenue sharing programs. In particular, indigenous communities often benefit from casinos that provide funding for social services, education, and infrastructure projects, thereby improving their overall quality of life. Similarly, by promoting community development, the Shree Anna Abhiyan in India aims to revive traditional agricultural practices and improve the livelihoods of farmers. By providing training, financial support, and market linkages, the mission seeks to improve the food security and economic viability of farmers. Both the casino industry in Canada and the Millet Mission in Odisha are examples of how strategic initiatives can contribute to socio-economic growth and community well-being.
 
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Recognition and impact of Shree Anna Abhiyan

The Shree Anna Abhiyan has received recognition from many quarters.

The Government of India has asked all states to adopt Shree Anna Abhiyan model for promotion of millets, pulses and oilseeds.

The State Planning Commission of Chhattisgarh has asked the Government of Chhattisgarh to start a millet mission on the lines of "Shree Anna Abhiyan".

The Government of India has set up a task force to understand the framework of the Shree Anna Abhiyan and to revise the National sub mission on millets based on the learnings of the OMM.

Cambridge University partnered with Shree Anna Abhiyan to explore possibility of design of OMM as alternative to Green Revolution framework.

The Governor of Maharashtra has asked Government of Maharashtra to explore initiating a project on millets considering the Shree Anna Abhiyan.

UN-IFAD and UN-FAO have supported the framework of Shree Anna Abhiyan as suitable for taking up agro-ecological initiatives.

Policy Milestones

Shree Anna Abhiyan has achieved following milestones:


 
Odisha became the first state to declare direct incentive to farmers for three years through DBT.
 
Odisha became the first state in the country to complete benchmarking of prices of little millet and foxtail millet.
 
Odisha became first state to develop standard specifications for the minor millet machinery through recognised panel of experts from different scientific institutions.
 
Odisha received award for best government initiative on millet promotion by MoFPI-IIFPT.
 
First state to include Ragi laddu in ICDS through support of District Mineral Foundation
 
Third state to distribute millets in PDS in the country.
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Background

Shree Anna Abhiyan is a flagship programme of Department of Agriculture and Farmers Empowerment, Government of Odisha.


Special Programme for Promotion of Millets in Tribal Areas of Odisha (Shree Anna Abhiyan) was launched by Govt of Odisha in 2017 to revive millets in farms and on plates.


It emerged from a consultation between Government, Academia (NCDS) and Civil Society Organisations (RRA Network, ASHA Network and local NGOs). It is first of its kind of agriculture programme with priority on increasing consumptions in Odisha.

UNIQUE ARCHITECTURE


Led By WASSAN
  • design of programme and bridge the field level gaps
  • Capacity building
  • Support to Departmental Agencies and coordination
Led By Govt of Odisha
  • Multi-departmental High Power Committee
  • Policy making, Meticulous development of guidelines, implementing & monitoring
  • Involvement of all stakeholders in participatory approach.
Led By NCDS
  • Real time policy recommendations
  • National/ international partnerships: TIGR2ESS (RCUK), Pace (US), CFTRI, IIMR

Objectives and Framework

Major Objectives

Promoting household level Consumption


Conservation and promotion of millet landraces


Setting up decentralized Processing unit


Improving Productivity of Millet Crops


Promotion of Millet Value addition enterprises


Promoting FPOs and market facilitation


Inclusion of Millets in ICDS, MDM and PDS

 

Community Seed Centers with Participatory Varietal Trials of local landraces each Block

Processing Units at GP & Block level & Custom Hiring Centers at cluster level

Inclusion in SNP-ICDS, MDM & PDS

Consumption Campaign Village, Block, Dist. & State level with SHGs, Market Linkages and value addition

Improved Agronomy in Millet Crops over 1000 Ha per block (SMI, Line Transplanting and Line Sowing)

Components of the Programme

Unit of the Implementation: Block is the unit of the program. Each block should cover at least 1000 Ha. in the 5 years. This area shall be taken up in contiguous cluster basis. Minimum area per farmer is 0.2 Ha. per farmer. Maximum area per farmer is 2 Ha. Programme expects to cover at least 1000 households in a block directly. Programme shall cover 4000 households per block through production, consumption, processing and FPO promotion activities.

Promoting Household level consumption

  • Building prestige in consumption of millets through organising cooking competitions based local culture and celebrations.
  • Exposure to various recipes through a process of training, food festivals and campaigns.
  • Promotion of ready-to-eat foods with millets such as Ladoos, Murukku and bakery items through local enterprises.
  • Awareness building programs on nutritional values of millets to different stakeholders, especially mother committees of women and child department programs and school going children
  • Convergence workshops with District/ Block level officials for inclusion of millet in different supplementary nutrition programmes by Govt.

Setting up decentralized Processing facilities :

Absence of modern processing facilities is identified as one of the major bottlenecks in revival of millets. It is envisaged that promoting processing facilities helps in easy access to millet grains. The processing facilities to be promoted in a Block include:

A) At least one Processing Unit / enterprise per cluster of villages/ GPs that includes de-huller, de-stoner and pulverser etc.

B) At least one pulveriser (particularly for Ragi) per Gram Panchayat.

  • It is expected that by successfully establishing of such enterprises may kick start local enterprises and encourage household level consumptions. It is envisaged that with experience and increasing production within the Block, larger processing facilities will get established by private partners.

Improving Productivity of Millet Crops :

Millets are cultivated in different farming situations from the low lands to podu lands. There is substantial scope for increasing productivity of millets in these different situations. The action areas include:

A) Establishing Diverse Seed Centres to enable easy access to quality seed in time. The Seed Centres will be linked to the relevant Research Stations. The activities of the Seed Centres include

  • Selection, purifying and multiplication of elite performing local varieties through participatory varietal trials.
  • Developing and specialising ‘Seed Farmers’ for multiplication, conservation and spread of new varieties and organise them with Seed Centres
  • Demonstrations of new/ improved/ purified seed varieties
  • Conservation and multiplication of indigenous varieties of seeds.

B) Improved agronomic practices:

In addition to the improved package of practices the following have shown potential

  • Introducing System of Millet Intensification based on suitability
  • Promotion of Line Transplanting/ Line sowing/ Inter-cropping with millets
  • Bio Manure/ composting / in-situ practices for better crop nutrition.
  • Pest and disease management practices in the lines of NPM
  • Other organic/ agro ecological practices as deemed necessary as per local needs
  • Support to the farmers. The skilled person will be known as CRPs. Farmer to farmer learning is the key dissemination strategy.

Custom Hiring Centres (Appropriate Farm Mechanization) :

Establishing custom hiring centres for implements, machines and post-harvest operations (clean millet harvests) at cluster of Gram Panchayats. These include a range of useful equipment with drudgery reductions tools for suitable crop management based on need of community such as cycle weeders, sprayer, pump sets, irrigation equipment, threshers, bio manure preparation containers, sieves, fencing materials etc.

Community Resource Persons

Training of the identified progressive farmers or young local persons on different agronomic practices and other programme thematic areas for implementation based on need and for imparting training and hand holding

Promotion of millets in urban and small towns:

The program targets two types of markets i.e. Rural and Urban and strategies of better price realisation are:

  • Promotion and accessing of markets within the Block and district: this happens with help of promotional campaigns and outreach locally.
  • Promotion and linkages with markets in nearby towns/ cities and urban areas
  • Opening special outlets for farmers, promotional campaign targeting small hoteliers, push-cart vendors, mobile outlets, retail outlets etc are some of the strategies that will be adopted.

Promotion and Establishment of Farmer Producer Organisations:

Comprehensive revival of millets in a Block requires service delivery. The community/ farmers’ level institutional base varies from Block to Block. It is envisaged that FPOs are organised one per Block, keeping long-term sustainability and delivery of services in the view

Procurement of ragi at minimum support price

Millet Procurement Automation System (M-PAS)
Process of Farmer Registration

Farmer

Farmers fill up Registration form & submit at PACS/ LAMPCS
PACS/ LAMPCS digitizes the Farmer Registration Form in M-PAS Portal
District officials generate RI/ AAO wise & Bank wise reports for land and bank account verification
 
Updating of the corrections & changes of verification by District Officials
Completion of Verification by RI/ AAO and Bank Managers from records
Authentication of land records by Bhulekh database & concerned RIs
 
Surplus Generation (Mandi Wise)
Payment transferred in 72 hrs from the day of sale to mandi

Ragi Procurement and Distribution Flow Chart